Sportsbet is one of the world’s biggest online betting sites, and has made a name for itself through its integration into sport broadcasts, where TV show hosts throw to gambling experts for live odds. The company has also landed some high-profile celebrity ad campaigns, including Australian tennis player Nick Kyrgios appearing in an ad for the brand in 2017.

When it comes to betting on sports, there are two key things you need to remember. First, it’s not as easy to turn a profit as it sounds (few people actually do). Second, you need to understand how to create value in your bets. This is achieved by comparing the odds that a sportsbook offers you to the implied probability of a bet winning.

Odds differ in different countries, but the most common in North America are American odds, which feature a plus or minus sign before the numbers. This indicates whether the bet is a favorite or underdog. Odds can be displayed as a number, percentage, or combined point amounts, but the key is understanding what the odds mean and how they’re calculated.

Another great way to create value in your bets is by using a VPN to unblock Sportsbet from anywhere in the world. The best Sportsbet VPNs, such as NordVPN, offer military-grade encryption and multi-factor authentication to keep your data secure from hackers. You can even use the VPN to spoof your IP address, giving you access to region-restricted gambling websites and streaming services.